Policy

‘Our town is making jeans again’: meet the firm reviving jobs and skills in Wales

Private Trade News trader edition (2026-10-10): Worn on the streets of London’s Soho, San Francisco or Sydney, every pair of high-end jeans made by Hiut Denim comes from the rather unlikely location of a… Primary source: original at The Guardian (theguardian.com).

October 10, 2026 9:27 AM GMT · The Guardian

‘Our town is making jeans again’: meet the firm reviving jobs and skills in Wales

Worn on the streets of London’s Soho, San Francisco or Sydney, every pair of high-end jeans made by Hiut Denim comes from the rather unlikely location of a small coastal town in west Wales.

Cardigan, with a population of just 4,200, has a proud history of denim production and was once home to Britain’s largest jeans factory, even if the town’s name recalls a different garment entirely.

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