The real estate investor pitched his model as a treasury company backed by cash-flowing property rather than stock sales, framing the slide in bitcoin as a chance to accumulate.

• Grant Cardone is using bitcoin’s recent price slide to promote Cardone Capital’s hybrid model, which uses cash flow from rental properties to steadily buy more bitcoin on a regular basis.
• He contrasts this approach with corporate bitcoin treasury strategies that rely on issuing stock or debt, arguing his real-estate-funded purchases avoid capital-markets pressure and institutional influence.
• Cardone Capital, which held about $200 million in bitcoin as of May alongside thousands of residential units and Class A offices, is pitching projected returns of 22% to 32%.

Grant Cardone, CEO of Cardone Capital, used this week's crypto slide to restate the case for his bitcoin-and-property model, saying the structure is designed to keep buying as prices fall.

"We work to improve the cash flow of the real estate and buy more bitcoin as it falls," Cardone said in a post on X.

Cardone Capital, which has about $5.3 billion under management, uses the income generated from its real estate assets to buy bitcoin

Cardone said the model was "inspired by treasury companies but with real assets and real cash flow," and called his firm the largest real estate-bitcoin hybrid in the world, with no institutional investors shaping its strategy.

I’ve consistently promoted combining BTC to real assets and using cash flow from the real asset to dollar cost average into BTC through its volatility. We work to improve the cash flow of the Real Estate and buy more BTC as it falls.

— Grant Cardone (@GrantCardone) June 26, 2026
Cardone Capital BTC hybrid was inspired by…

His comment draws a distinction with the corporate bitcoin treasury model popularized by Strategy (MSTR), in which companies raise money by issuing stock or debt to buy bitcoin.

That approach has come under pressure this week, with Strategy's stock trading below the value of the bitcoin it holds and analysts at CryptoQuant arguing the firm has overextended itself.

Cardone's pitch is that rental income, rather than capital markets, funds the purchases, which in theory removes the need to sell shares or take on debt to keep buying.

The timing is pointed. Bitcoin dipped below $60,000 in recent days as a tech-stock rout and outflows from U.S. bitcoin exchange-traded funds weigh on the market.

Cardone Capital held roughly $200 million in bitcoin as of May, built from a 1,000-coin purchase in 2025 and later additions, alongside thousands of residential units and Class A office space.

Cardone has said he expects the hybrid structure to return between 22% and 32%, a claim that remains his own projection rather than a track record.

In May, combined exchange volumes fell 3.45% to $4.41T; the lowest since September 2024. RWA perpetual futures volumes rose 10.4% against the trend, hitting a new all-time high.