Markets

Customers are fleeing TurboTax over price, and Intuit’s stock is sliding

August 26, 2026 7:56 AM GMT · MarketWatch

Date	Action	Analyst	Rating Change	Price Target Change
Today	Reiterated	Oppenheimer	Outperform	$406 → $380
Today	Downgrade	JP Morgan	Overweight → Neutral	$331
Today	Downgrade	BofA Securities	Buy → Neutral	$360
Aug-04-26	Downgrade	Truist	Buy → Hold	$350
Jul-28-26	Downgrade	TD Cowen	Buy → Hold	$304
Jul-21-26	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$335
Jul-14-26	Resumed	Piper Sandler	Underweight	$250
Jun-18-26	Downgrade	Stifel	Buy → Hold	$275
Jun-02-26	Downgrade	Goldman	Neutral → Sell	$276
May-27-26	Resumed	BofA Securities	Buy	$400
May-21-26	Reiterated	Wells Fargo	Equal Weight	$425 → $360
May-21-26	Reiterated	UBS	Neutral	$440 → $360
May-21-26	Reiterated	Stifel	Buy	$500 → $375
May-21-26	Reiterated	Oppenheimer	Outperform	$558 → $406
May-21-26	Reiterated	KeyBanc Capital Markets	Overweight	$520 → $450
May-21-26	Reiterated	Jefferies	Buy	$650 → $550
May-21-26	Reiterated	Evercore ISI	Outperform	$540 → $400
May-21-26	Reiterated	Citigroup	Buy	$649 → $591
May-21-26	Reiterated	BMO Capital Markets	Outperform	$550 → $412
May-21-26	Reiterated	Barclays	Overweight	$540 → $443

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Intuit, Inc. engages in the provision of business and financial management solutions. It operates through the following segments: Small Business and Self-Employed, Consumer, Credit Karma, and ProTax. The Small Business and Self-Employed segment offers QuickBooks financial and business management online services and desktop software, payroll solutions, payment processing solutions, and financing for small businesses. The Consumer segment includes do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment serves consumers with a personal finance platform that provides personalized recommendations of credit cards, home, auto and personal loans, and insurance products, and online savings and checking accounts. The ProTax segment refers to the professional accountants in the U.S. and Canada, who are essential to both small business success and tax preparation and filing. The company was founded by Scott D. Cook and Thomas A. Proulx in March 1983 and is headquartered in Mountain View, CA.

Executive VP & CFOMr. Sandeep Singh Aujla

Executive VP & GM of Consumer GroupMr. Mark Notarainni

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Hilliard Caryl Lyn	EVP, People and Places	Aug 11 '26	Option Exercise	0.00	213	0	23,627	Aug 13 07:00 PM
Hanebrink Anton	EVP, Corp Strategy and Dev	Aug 11 '26	Option Exercise	0.00	388	0	31,195	Aug 13 06:58 PM
Cozzens Tyler Ralph	EVP, Gen. Counsel & Corp. Sec.	Aug 11 '26	Option Exercise	0.00	173	0	6,270	Aug 13 06:57 PM
Aujla Sandeep	EVP and CFO	Aug 11 '26	Option Exercise	0.00	240	0	3,352	Aug 13 06:55 PM
SZKUTAK THOMAS J	Director	Jul 30 '26	Option Exercise	529.97	48	25,439	5,720	Jul 31 04:39 PM
DALZELL RICHARD L	Director	Jul 30 '26	Option Exercise	529.97	58	30,738	11,816	Jul 31 04:35 PM
Burton Eve B	Director	Jul 25 '26	Option Exercise	281.60	105	29,568	1,964	Jul 28 07:42 PM
Goodarzi Sasan K	Chairman and CEO	Jul 01 '26	Option Exercise	0.00	3,239	0	18,816	Jul 06 05:17 PM
McLean Kerry J	EVP, Gen. Counsel & Corp. Sec.	Jul 01 '26	Option Exercise	0.00	850	0	29,811	Jul 06 05:15 PM
Hotz Lauren D	SVP, Chief Accounting Officer	Jul 01 '26	Option Exercise	0.00	652	0	2,883	Jul 06 05:13 PM
Hilliard Caryl Lyn	EVP, People and Places	Jul 01 '26	Option Exercise	0.00	470	0	23,623	Jul 06 05:11 PM
Hanebrink Anton	EVP, Corp Strategy and Dev	Jul 01 '26	Option Exercise	0.00	1,587	0	31,598	Jul 06 05:08 PM
Aujla Sandeep	EVP and CFO	Jul 01 '26	Option Exercise	0.00	1,857	0	4,066	Jul 06 05:07 PM
DALZELL RICHARD L	Director	Jun 23 '26	Sale	262.32	284	74,499	11,758	Jun 24 04:58 PM
DALZELL RICHARD L	Director	Jun 16 '26	Sale	282.20	284	80,145	12,042	Jun 17 08:03 PM
RICHARD L DALZELL	Director	Jun 16 '26	Proposed Sale	281.77	853	240,350		Jun 16 04:36 PM
DALZELL RICHARD L	Director	Jun 09 '26	Sale	297.65	333	99,117	12,997	Jun 11 05:45 PM
DALZELL RICHARD L	Director	Jun 10 '26	Sale	287.50	333	95,738	12,664	Jun 11 05:45 PM
DALZELL RICHARD L	Director	Jun 11 '26	Sale	279.86	338	94,593	12,326	Jun 11 05:45 PM
RICHARD L DALZELL	Director	Jun 10 '26	Proposed Sale	293.78	671	197,126		Jun 10 04:28 PM
PRABHU VASANT M	Director	May 22 '26	Buy	309.45	1,250	386,808	1,250	May 26 05:18 PM
PRABHU VASANT M	Director	May 26 '26	Buy	309.71	500	154,858	1,750	May 26 05:18 PM
SZKUTAK THOMAS J	Director	May 07 '26	Option Exercise	401.04	63	25,266	5,672	May 11 05:45 PM
DALZELL RICHARD L	Director	May 07 '26	Option Exercise	401.04	77	30,880	13,330	May 11 05:44 PM
Burton Eve B	Director	May 03 '26	Option Exercise	248.86	118	29,365	1,853	May 05 06:11 PM
Goodarzi Sasan K	CEO, President and Director	Apr 01 '26	Option Exercise	0.00	3,243	0	16,854	Apr 03 04:51 PM
McLean Kerry J	EVP, Gen. Counsel & Corp. Sec.	Apr 01 '26	Option Exercise	0.00	849	0	29,263	Apr 03 04:50 PM
Hotz Lauren D	SVP, Chief Accounting Officer	Apr 01 '26	Option Exercise	0.00	330	0	2,345	Apr 03 04:48 PM
Hilliard Caryl Lyn	EVP, People and Places	Apr 01 '26	Option Exercise	0.00	469	0	23,365	Apr 03 04:46 PM
Hanebrink Anton	EVP, Corp Strategy and Dev	Apr 01 '26	Option Exercise	0.00	824	0	30,429	Apr 03 04:45 PM
Aujla Sandeep	EVP and CFO	Apr 01 '26	Option Exercise	0.00	3,360	0	3,934	Apr 03 04:39 PM
DALZELL RICHARD L	Director	Mar 10 '26	Sale	474.01	333	157,845	13,919	Mar 12 06:48 PM
DALZELL RICHARD L	Director	Mar 11 '26	Sale	458.10	333	152,547	13,586	Mar 12 06:48 PM
DALZELL RICHARD L	Director	Mar 12 '26	Sale	440.40	333	146,653	13,253	Mar 12 06:48 PM
RICHARD L DALZELL	Director	Mar 10 '26	Proposed Sale	473.67	1,332	630,928		Mar 10 04:38 PM
Vazquez Raul	Director	Jan 22 '26	Option Exercise	0.00	347	0	1,406	Jan 26 05:11 PM
SZKUTAK THOMAS J	Director	Jan 22 '26	Option Exercise	33.00	761	25,115	5,609	Jan 26 05:07 PM
Roslansky Ryan	Director	Jan 22 '26	Option Exercise	0.00	1,294	0	1,294	Jan 26 05:06 PM
NORA JOHNSON SUZANNE M	Director	Jan 22 '26	Option Exercise	0.00	3,419	0	42,915	Jan 26 05:03 PM
Mawakana Tekedra	Director	Jan 22 '26	Option Exercise	0.00	694	0	888	Jan 26 05:01 PM
DALZELL RICHARD L	Director	Jan 22 '26	Option Exercise	39.61	776	30,738	14,252	Jan 26 04:57 PM
Burton Eve B	Director	Jan 18 '26	Option Exercise	21.67	1,352	29,300	1,735	Jan 21 04:35 PM
Goodarzi Sasan K	CEO, President and Director	Jan 07 '26	Sale	650.10	41,000	26,653,960	13,611	Jan 08 04:42 PM
Sasan Goodarzi	Officer	Jan 07 '26	Proposed Sale	650.10	41,000	26,653,962		Jan 07 01:11 PM
Aujla Sandeep	EVP and CFO	Jan 05 '26	Sale	629.46	1,335	840,097	536	Jan 06 07:11 PM
Goodarzi Sasan K	CEO, President and Director	Dec 31 '25	Option Exercise	0.00	4,095	0	56,639	Jan 05 05:03 PM
McLean Kerry J	EVP, Gen. Counsel & Corp. Sec.	Dec 31 '25	Option Exercise	0.00	1,021	0	28,882	Jan 05 04:59 PM
Hotz Lauren D	SVP, Chief Accounting Officer	Dec 31 '25	Option Exercise	0.00	331	0	2,177	Jan 05 04:57 PM
Hilliard Caryl Lyn	EVP, People and Places	Dec 31 '25	Option Exercise	0.00	620	0	23,176	Jan 05 04:53 PM
Hanebrink Anton	EVP, Corp Strategy and Dev	Dec 31 '25	Option Exercise	0.00	825	0	29,995	Jan 05 04:52 PM
Aujla Sandeep	EVP and CFO	Jan 01 '26	Option Exercise	0.00	2,665	0	3,201	Jan 05 04:48 PM
Aujla Sandeep	EVP and CFO	Dec 31 '25	Option Exercise	0.00	696	0	893	Jan 05 04:48 PM
SANDEEP S AUJLA	Officer	Jan 05 '26	Proposed Sale	629.46	1,335	840,328		Jan 05 04:07 PM
COOK SCOTT D	Director	Dec 31 '25	Sale	668.02	1,402	936,564	5,668,182	Jan 02 04:37 PM
COOK SCOTT D	Director	Dec 30 '25	Sale	671.56	75,000	50,367,047	5,669,584	Dec 31 06:46 PM
COOK SCOTT D	Director	Dec 29 '25	Sale	673.43	75,000	50,506,991	5,744,584	Dec 30 04:09 PM
SCOTT D. COOK & HELEN SIGNE OS	Director	Dec 29 '25	Proposed Sale	676.55	151,402	102,431,023		Dec 29 04:28 PM
Aujla Sandeep	EVP and CFO	Dec 19 '25	Sale	675.00	1,098	741,172	197	Dec 19 05:06 PM
SANDEEP S AUJLA	Officer	Dec 19 '25	Proposed Sale	675.00	1,103	744,525		Dec 19 04:07 PM
Hilliard Caryl Lyn	EVP, People and Places	Dec 11 '25	Option Exercise	0.00	130	0	22,686	Dec 15 07:42 PM
Goodarzi Sasan K	CEO, President and Director	Dec 11 '25	Option Exercise	0.00	907	0	53,452	Dec 15 07:39 PM
McLean Kerry J	EVP, Gen. Counsel & Corp. Sec.	Dec 11 '25	Option Exercise	0.00	244	0	28,105	Dec 15 07:38 PM
DALZELL RICHARD L	Director	Dec 11 '25	Sale	659.95	333	219,763	13,476	Dec 12 05:00 PM
DALZELL RICHARD L	Director	Dec 10 '25	Sale	653.95	333	217,765	13,809	Dec 10 05:46 PM
DALZELL RICHARD L	Director	Dec 09 '25	Sale	653.42	333	217,589	14,142	Dec 10 05:46 PM
COOK SCOTT D	Director	Dec 08 '25	Sale	658.84	75,000	49,413,312	5,893,679	Dec 10 04:43 PM
COOK SCOTT D	Director	Dec 09 '25	Sale	655.78	74,095	48,590,206	5,819,584	Dec 10 04:43 PM
RICHARD L DALZELL	Director	Dec 09 '25	Proposed Sale	656.24	999	655,584		Dec 09 04:23 PM
SCOTT D. COOK & HELEN SIGNE OS	Director	Dec 08 '25	Proposed Sale	673.63	149,095	100,434,865		Dec 08 04:33 PM
COOK SCOTT D	Director	Dec 05 '25	Sale	671.11	75,000	50,333,431	5,968,679	Dec 05 08:06 PM
COOK SCOTT D	Director	Dec 04 '25	Sale	656.43	75,000	49,232,177	6,043,679	Dec 05 08:06 PM
COOK SCOTT D	Director	Dec 03 '25	Sale	641.98	43,868	28,162,169	6,118,679	Dec 05 06:50 PM
SCOTT D. COOK & HELEN SIGNE OS	Director	Dec 04 '25	Proposed Sale	647.68	150,000	97,152,000		Dec 04 04:40 PM
SDC 1994 CRUT	Director	Dec 03 '25	Proposed Sale	635.63	21,934	13,941,908		Dec 03 04:33 PM
HSO 1994 CRUT	Director	Dec 03 '25	Proposed Sale	635.63	21,934	13,941,908		Dec 03 04:33 PM
Hotz Lauren D	SVP, Chief Accounting Officer	Dec 01 '25	Option Exercise	0.00	97	0	1,891	Dec 01 06:53 PM
Burton Eve B	Director	Nov 01 '25	Option Exercise	0.00	120	0	383	Nov 04 05:46 PM
SZKUTAK THOMAS J	Director	Oct 30 '25	Option Exercise	0.00	80	0	4,848	Nov 03 07:13 PM
Mawakana Tekedra	Director	Oct 19 '25	Option Exercise	0.00	194	0	194	Oct 21 04:16 PM
Aujla Sandeep	EVP and CFO	Oct 03 '25	Sale	677.06	1,170	792,160	1,295	Oct 07 06:32 PM
MARK PHILLIP NOTARAINNI	Officer	Oct 03 '25	Proposed Sale	677.06	443	299,938		Oct 03 04:02 PM
SANDEEP S AUJLA	Officer	Oct 03 '25	Proposed Sale	677.06	1,170	792,160		Oct 03 04:01 PM
Goodarzi Sasan K	CEO, President and Director	Oct 01 '25	Option Exercise	0.00	2,382	0	53,730	Oct 02 06:38 PM
McLean Kerry J	EVP, Gen. Counsel & Corp. Sec.	Oct 01 '25	Option Exercise	0.00	679	0	28,198	Oct 02 06:18 PM
Hotz Lauren D	SVP, Chief Accounting Officer	Oct 01 '25	Option Exercise	0.00	329	0	1,958	Oct 02 06:14 PM
Hilliard Caryl Lyn	EVP, People and Places	Oct 01 '25	Option Exercise	0.00	321	0	22,721	Oct 02 06:12 PM
Aujla Sandeep	EVP and CFO	Oct 01 '25	Option Exercise	0.00	3,360	0	4,191	Oct 02 06:11 PM
Hanebrink Anton	EVP, Corp Strategy and Dev	Oct 01 '25	Option Exercise	0.00	824	0	29,597	Oct 02 06:10 PM
DALZELL RICHARD L	Director	Sep 10 '25	Sale	669.39	333	222,907	14,808	Sep 11 06:20 PM
DALZELL RICHARD L	Director	Sep 09 '25	Sale	669.31	333	222,880	15,141	Sep 11 06:20 PM
DALZELL RICHARD L	Director	Sep 11 '25	Sale	661.15	333	220,163	14,475	Sep 11 06:20 PM
Goodarzi Sasan K	CEO, President and Director	Sep 01 '25	Option Exercise	0.00	19,460	0	60,400	Sep 03 07:56 PM
Hotz Lauren D	SVP, Chief Accounting Officer	Sep 01 '25	Option Exercise	0.00	1,374	0	2,251	Sep 03 07:53 PM
Hanebrink Anton	EVP, Corp Strategy and Dev	Sep 01 '25	Option Exercise	0.00	10,749	0	34,346	Sep 03 07:51 PM
Hilliard Caryl Lyn	EVP, People and Places	Sep 01 '25	Option Exercise	0.00	3,633	0	24,202	Sep 03 07:49 PM
McLean Kerry J	EVP, Gen. Counsel & Corp. Sec.	Sep 01 '25	Option Exercise	0.00	7,267	0	30,997	Sep 03 07:47 PM
MARK PHILLIP NOTARAINNI	Officer	Sep 03 '25	Proposed Sale	662.73	3,522	2,334,126		Sep 03 04:15 PM
LAURA FENNELL	Officer	Aug 29 '25	Proposed Sale	670.00	1,950	1,306,500		Aug 29 04:19 PM
LAURA FENNELL	Officer	Aug 28 '25	Proposed Sale	665.00	1,429	950,285		Aug 28 04:00 PM

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